Hawkers is slowly becoming the best sunglass company, but it has not been this successful and trendy brand it is today. This Spanish venture is based in Saldum, a digital platform that sells second-hand items.
Saldum was founded by brothers David Moreno and Alex Alejandro with their allies, Pablo Sanchez Lozano and Iñaki Soriano who invested only $300 in a different digital sales business. Hawkers started when Pablo Lozano imported some sunglasses from the United States to Spain. The sunglasses came from a venture called Knockaround, and so the products had a magnificent resale potential.
The founders decided to invest in 27 pairs that moved quickly to ensure they made tangible profits. However, they were not content with this success, and so were focused to market their sunglasses by emphasizing accessibility, attractiveness, and a nice price point.
Hawkers had a perfect business model that competed against famous brands like Gucci and Prada whose eyewear costs in the range of $20 to $40. This approach paid off because the company realized exclusive success online and even attracted customers via advertising deals with other prominent platforms like PayPal and Facebook.
The eyewear brand worked with many angel investors, and Alejandro Betancourt Lopez was among them, and he came at a time when the company desperately needed a leader. This was in 2016, and the company was experiencing a lot of financial challenges.
The firm could not keep up the pace with the extraordinary growth, and so this was the perfect time for Alejandro Betancourt Lopez to come in. Leopoldo Alejandro Betancourt Lopez is a Venezuelan who attended Suffolk University based in Boston, Massachusetts, and studied Economics and business administration.
Alejandro Betancourt Lopez was the perfect partner for the eyewear brand because he had led several companies in Africa and Latin America, more so focusing on the oil sector.