Alejandro Betancourt Lopez is the Chairman and the President of Hawkers Co. He is also the founder of Auro Travel. An alumnus of Massachusetts’s Suffolk University, Betancourt launched his managerial career and later joined Hawkers in 2016 to provide competent management. He came in as the president to influence external investors and funding to expand the company’s outreach, grow the brand, and bring about financial stability. The company is a manufacturer and retailer of sunglasses, and it’s headquartered in Elche, Spain.
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Alejandro Betancourt incorporated his vast experience in management and strategic governance as the chairman of Hawkers, and he has created a reputable brand. Additionally, the organization has dominated the fashion eyewear industry globally and has been widely recognized for its affordable and trendy sunglasses.
Over the years, Alejandro Betancourt has leveraged technology and social media as his market strategy. The company has created its dominance in the industry by using the internet as its distribution channel. After taking over the company as the president, Betancourt targeted the young demographic on social media. This approach gave the company the option to outfit the prominence of its products and stretch out everywhere in the world.
Alejandro Betancourt had a well-documented instinct of his knowledge in the financial world and knew how to employ his experience to grow the brand. He has constantly identified the right influencers on social media platforms such as Instagram and partnered with them to market its products and increase reachability to the target groups online.
Through the help of Betancourt, the company has been able to turn around its profit margins growing its annual proceeds to over $100 million. Alejandro Betancourt’s has led the company into creating an easily affordable quality brand. His goal is to primarily increase sales rather than focusing entirely on making huge profits. However, Betancourt has been keen to listen to customer feedback by creating follow-ups through social media and call tracking. Go here for more information