How Fabletics is Utilizing the Reverse Showroom Technique to Increase Sales

Kate Hudson recently came up with a workout clothing line dubbed Fabletics and everyone in the fashion industry can’t stop talking about it. Kate’s workout clothing line offers a wide range of reasonably priced, highly fashionable and quality fitness wear. Not only are these clothes comfortable and stylish, but they are non-fade and easy to clean as well. Fabletics is now on the same level with renowned fitness apparel companies such as Athleta and Lululemon. The only difference is that Fabletics provides customers with the same high-quality products but at reduced prices. This tactic has made customers love the company even more. Several notable business magazines have discussed the company’s ability to utilize the reverse showroom technique for improved sales.


The Reverse Showroom Strategy


Fabletics adopted this strategy to stand out from its competitors. The strategy mainly targets customers who spend a lot of time online browsing products only to buy them in physical stores. Since Fabletics started using this strategy, its overall membership has increased. More importantly, the company has been able to build better relationships with customers and local markets. Brand loyalty has also gone up since Fabletics started using this technique.


Kate Hudson admitted to loving her new role in the company after a successful actress career. She is fully aware of the importance of content marketing when it comes to brand building. For this reason, Fabletics provides members with newsletters filled with carefully selected workout clothing. These newsletters easily convert into sales. To determine products that are doing extremely well in specific areas, the company analyzes trends and sales from its site’s data. According to Kate, close to 50 percent of the customers who stroll through Fabletics’s website are now members.


Fabletics has a very large follower base on social media platforms where it encourages customer engagement. Through these engagements, the company easily determines the products that its followers want and goes ahead to stock them. According to Fabletics’ president, Gregg Throgmartin, it is easier for companies to satisfy the desires of their customers when they are aware of their needs. The Lifestyle Quiz will help you discover the best Fabletics gear.