How Joel Friant Bought The Habanero Shaker To Life

The life of an entrepreneur is up and down. However, one creative businessman stuck to his vision and created one of the most popular seasonings in the country. This successful businessman, Joel Friant, took his Habanero Shaker from his own kitchen to dining room tables from coast to coast.

Mr. Friant began his career in the real estate world. He made a drastic change in 1995 to the ultra-competitive restaurant world with his first of a kind, fast food Thai restaurant brand. During this time, Mr. Friant branded himself as the “The Thai Guy” and began his career down a path of entrepreneurial success.

During his time as the “Thai Guy,” Joel Friant also found a passion for the habanero pepper. Looking for a way to bring this taste to millions of people, he created the Habanero Shaker. This product proved to be successful as Mr. Friant was able to sell this seasoning to major grocery chains around the country.

After finding some success with the Habanero Shaker, Mr. Friant went back to real estate, flipping houses during the real estate boom of the early 2000s. Mr. Friant then moved on to mortgage lending, becoming one of the top lenders in his office.

After the housing crash, Mr. Friant saw an opportunity to sell his Habanero Shaker online and began to make big sales through Amazon and Ebay. Turning to the online world also helped Mr. Friant discover another emerging business opportunity – cryptocurrencies.

Ever the one to not pass up on an opportunity, Mr. Friant continued to sell his Habanero Shaker online while also learning all he could about the cryptocurrency market. Today, Mr. Friant is helping to educate others on the world of cryptocurrency and blockchain while continuing to sell his Habanero Shaker.

From real estate to restaurants, online selling and cryptocurrency, Joel Friant has spent the last two and a half decades finding business opportunities. As he closes in on his third decade of business, Mr. Friant appears well positioned to further expand his entrepreneurial success.