Lime Crime’s CEO Doe Deere & Her Daily Routine

Doe Deere was born in Russia and grew up in New York. In 2004, she registered an EBay account under the username limecrime to create her very own do-it-yourself fashion line, and in 2008 launched Lime Crime into a brand. It is fully internet-based company, revolutionizing e-commerce with on-lip lipstick swatches, and is certified as 100% vegan and animal cruelty-free by PETA and Leaping Bunny. The name may have began as a cool rhyme with her favorite color, but now it stands for the company’s motto on color revolution and not being afraid to be your own fashion trend. Doe Deere likes to break beauty boundaries by pairing bold eye shadows / liners with bold lip colors, mixing matching vibrant and bright colors and patterns with unnatural hair colors, and wearing socks / leggings with open-toed shoes or heels. Who says you have to dress your age? Deere strongly believes in dressing for yourself and wearing what makes YOU feel good.


As CEO, there is no such thing as a typical day for Doe Deere. So how does she set her morning routine? By making sure to get nine hours of sleep at night, Deere wakes up at 8:30am every morning without setting an alarm. It’s her secret to having clear skin, along with starting her day with a full glass of water. “I live in Los Angeles, where the air is very dry, so staying hydrated is key.” Deere advised in an interview with Savoir Flair. Before enjoying her breakfast favorites like grits, yogurt, fruit, with a glass of freshly squeezed orange juice from her own tree, she tries to start her mornings off with some great stretching exercises like “cat/camel”. Just like her animal-friendly makeup brand Doe Deere loves spending time with her Persian cats Puffy Fluffles and Chester von Battingham. She keeps her phone by her side – checking what’s new on her schedule , keeping track of incoming emails and opening Instagram to stay in touch with new sources of inspiration. “I love a true visionary with a fearless sense of style. I am inspired by everyone, from the more well-known figures such as Dita von Teese to girls on Instagram like my friends Elena and and Stella Rose.” Deere said in another interview with Galore magazine.


When it comes to her makeup routine, she likes to play her favorite tunes she grew up listening to such as Abbey Road by The Beatles while getting ready. What are Deere’s go-to products? Glossier face wash and Murad’s Hydro-Dynamic Quenching Essence moisturizer. “L’Oreal’s ‘True Match Foundation’ to mattify my face or MAC’s ‘Studio Fix’ for when I’m going out.” Deere revealed to Savoir Flair. After setting her makeup powder she moves on to filling in her brows, then cheeks and lips. “Blush and lipstick are my favorite parts of my makeup routine – color brings my face to life! I usually use a pink- or red-colored blush, and then throw on a bold red or pink lip.” She continued. Her go-to lip colors are from her signature Lime Crime Matte Velvetine pack: Rustic, Red Velvet, and Pink Velvet. Doe usually arrives in the office at about noon where she socializes with her team and has meetings throughout the day. She tries to make a habit of getting all the office work done by 6 o’ clock, but when she really feels a rush of creativity she’ll even stay until midnight. “It’s unreal to be able to create color for a living as an adult. I feel like I’m cheating sometimes! Grown-ups shouldn’t be allowed to have so much fun, yet we are!” Deere marveled in her Galore interview.


Follow Doe Deere on Facebook.