Luiz Carlos Trabuco Is At The Center Of Brazil’s Finance Industry

Luiz Carlos Trabuco is certainly a name that has been lingering in the news and social media in recent months. He has had a long run with Bradesco but it is likely that his time will be up due to the age-limit restrictions set by the company. There are current reforms being made that may allow him to continue to serve as the CEO but nothing is set in stone with Brazilian corporations.

This CEO was born in an out-of-the-way village known as Marilia. Within this town, he obtained a lowly banking job at his local branch when Bradesco was still quite small in the grand scheme of things. His rise to become a CEO of one of the most powerful companies in the Americas was unlikely but it was the case with this exceptional individual.

Luiz to take Brandao’s position?

Lazaro de Mello Brandao is the oldest serving executive in Bradesco and one of the oldest executives’s in Brazil’s financial industry in general. With over two decades at his role with the company, he is stepping down into retirement as he has definitely lived past his career’s expiration date.

Luiz Carlos Trabuco Cappi will likely take Brandao’s job once he is forced to step down from the CEO position. Trabuco is still full of vigor within his professional career but Bradesco’s age rules have forced him out of the job. Although he won’t be the CEO, he will still have a great deal of influence within the financial industry as a board member.

Read more: PDV exceeded expectations, says Bradesco president

How Did Trabuco Get To where he is today?

At the age of 18, Luiz had taken a typical banking job at his local branch while attending university. He must have had a knack for the job as he was able to progress steadily into high-level positions before earning his degree.

Once he had completed college in University of Sao Paolo, he was eventually able to make it into the marketing department. As the head of marketing, he was able to make key decisions that turned around the future climate of the company for the better.

By the late nineties, he had headed the private pension department of the company on, which was one of the most booming markets at the time. In general, most people choose not to completely rely on government pensions since it is not the most reliable. Instead, Brazilians like to supplement government pensions with private pensions to assure that they can retire reasonably comfortable.

When the founder of the company had died, only one other person had taken the seat before Trabuco was sworn into power. For most of the past decade-and-a-half, Trabuco had made key decisions to keep the company competitive and remain with a huge chunk of Brazil’s finance market.

Where The Bank Is Going.

Currently, mergers are quite popular in Brazil’s corporate world. Ita├║ Unibanco, which was made up of Bradesco’s smaller rivals, had merged into a giant corporation that currently stands as Brazil’s largest company according to

Bradesco currently remains as the country’s 2nd largest company but they have mostly made their way through their own organic growth. There have been some key acquisitions lately, like the purchase of HSBC Brazil, that has kept the company afloat within the consumer banking industry.

Bradesco has always remained an innovative company that has given people of all classes access to modern financial services. They were one of the first companies in South America to introduce credit cards to the smaller consumer market and the trend had grown like wildfire. Currently, there are still tens of thousands of branches, ATM machines, and affiliate locations, so you know that Bradesco will hold firmly in the country.

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