Maven serves hundreds of well-known clients by providing essential support for monetization, publication and infrastructure on one platform. While you may not recognize Maven by name, you likely have heard of its clients. These include Maxim, History.com, The Street with Jim Cramer, Ski Magazine and numerous others. Notably, this company ventured along a new path when it hired Ross Levinsohn as CEO in August 2020. Because of Sports Illustrated’s ownership structure, this popular publication also came under his executive leadership at that time.
Ross Levinsohn has progressed successfully through his illustrious career and has rightfully earned the deep respect of his colleagues in the media technology arena. Once he was handed the reins at Sports Illustrated, he quickly discovered an essential way to keep the business moving forward on profitable footing in the future. While Sports Illustrated’s revenues had been largely derived from advertising for years, Levinsohn did not believe that the future of optimized profitability was found there. The publication’s online content had previously been free to access, so Levinsohn created a paywall that gives members access to elite content and early access for a small monthly fee. This drove demand, boosted customer satisfaction and raised revenue dramatically.
This is only the latest example of how Ross Levinsohn has transformed the companies that he has led over the years. In fact, you are likely familiar with the many other companies that he has played a key role at. For example, at notable digital media companies like Yahoo!, Fox Interactive Media, Tribune Publishing and others, Levinsohn has made strides as either the company’s Chief Executive Officer or President. With his lengthy and illustrious career in mind, it is reasonable to expect more great things from the companies that Levinsohn works for in the years to come.