DroppTV, through the leadership of Rai, has introduced shopatainment. The technology aims at simplifying the way people consume video content. For instance, each time you watch video on streaming devices or traditional television, people experience interruptions where the videos have to pause before the commercials can run. Through DroppTV, the technology aims at making video viewing and commercial content without each other stopping the other. People feel uncomfortable when they are busy following video content, only for them to be paused. The introduction of the shopatainment aims at making things run concurrently.
Introduction of shopatainment
Technology relies on making the way people view videos and entertainment simple. For instance, people who would like to view videos uninterrupted can still view them and get to view commercials. The technology had been researched widely. For example, the application of tags in Instagram videos where people can tap to get store recommendations. It simplifies the lead generation process.
No interruptions during video streaming
Through shop and entertainment, there will be no interruptions of videos before people can view content. It is an easy-to-follow program that simplifies everything. Each time you tap on the videos, you will get directed to stores that sell the given products. For example, when celebrities in music videos appear on television, they wear attractive outfits that people would like to buy. The technology makes it easy for people to be directed to where they can buy the videos.
Availability of video content and commercial on the go
The droppTV technology fronted by Rai aims at availing both the commercials and the video on the go. People who would like to watch the videos uninterrupted can easily do so. They can as well tap on the videos to get links to where they can shop for products. The process works smoothly, making people enjoy the best experience as they watch video content.
Links to online shops
When people watch videos on streaming devices, they can come across commercials that interest them. They would like to get the products, but there are no direct links from the videos to buy. The disruptive technology that the company has introduced makes it easy for people to get the content easily. They can tap on the videos and get links to where they will buy the products. It simplifies the whole process of watching the video and buying products online. The technology can be applied to different video-sharing platforms.
Read more about droppTV here.