Jon Congdon and Carl Daikeler connected in 1998 to launch BeachBody. The company was based on their shared vision of promoting folks’ fitness efforts in their own homes. Daikeler has maintained his strong focus making the company a success over the years by serving as BeachBody’s Chairman and CEO. With his expansive marketing and product development background, he played a strong role in the development of BeachBody’s full product line over the years.
The company’s first product was 8-Minute Abs, and this VHS tape’s success quickly provided the framework for the company’s astronomical growth. In fact, under Carl Daikeler, BeachBody released hundreds of products over the last 23 years. Notable mentions are P90X, INSANITY, Shakeology, 21-Day Fix, Body Beast and others.
Daikeler has been a visionary in the marketing area. Through BeachBody, he explored the benefits of social media marketing successfully. His efforts have included putting the power of major influencers and customer ambassadors to work.
Daikeler’s strong efforts at BeachBody were reinforced during the pandemic. As gyms were shut down for months on end, their members sought new opportunities to reach their fitness goals at home. Carl Daikeler seized the opportunity to serve their needs through the creation of his streaming fitness video service, BeachBody On-Demand. With 80 fitness videos available via streaming video, the service offered the variety that consumers wanted. With a competitive price of $99 per month and no need to purchase equipment upfront, BeachBody On-Demand was far more affordable than competing options offered by Nautilus and Peloton.
From BeachBody’s early days as a startup through the present time, Carl Daikeler has made smart decisions related to the company’s development. His efforts have produced a current revenue stream of $1 billion, and they have been instrumental in boosting the company’s current value to $2.3 billion.