Not all new companies emerge with a success story financially. However, there are ways to ensure a business gets an edge as far as the perfect strategy is in place. Hawkers Co. is a successful venture in the fashion sunglass industry, and it has established itself on different social media platforms.
After experiencing some post-success challenges, the founders hired an expert who grew the revenues to about $100 million annually. Alejandro Betancourt, the President influenced the company’s direction and the success blueprint. The fashion eyewear resonates perfectly with the young generation, and so the venture harnessed the popularity to branch out across the globe.
This venture was not originally selling sunglasses because the four establishers pounced on the opportunity while finding some ways to finance another business. They were attempting to innovate a Craigslist in Spain, a business that resold California’s sunglasses and made massive profits. In a year, the brand accrued an annual revenue of $60 million.
The beginners had not planned to establish a fashion venture, and so had many challenges even though a lot of money was flowing in. The money was spent to uphold the production of more eyewear. The initiators found Alejandro Betancourt who led them to unbelievable success levels.
Alejandro Betancourt had already built a reputation with his time at O’Hara Administration, and so the Hawkers’ job was manageable. The asset management venture had facilitated some fund projects across the globe, and Alejandro Betancourt understood why some businesses succeeded, unlike others that were struggling to have a formidable footing.
Alejandro Betancourt has his instincts embedded in finances, and this turned out to be beneficial to Hawkers. Betancourt managed to tap the brand’s core values, and so the venture provided high-end quality at affordable prices, an aspect that draws closer the youth. 90% of the sunglasses were ordered online with social media being the best advertising and distribution channel.
Follow Alejandro Betancourt at Twitter: twitter.com/betancalejandro?lang=en