John Ritenour is the founder of Insurance of America, IOA. He founded the insurance company in 1988 after working with several employers who would take credit for his hard work; therefore, with the skills he gained in the field, he formed IOA, and it became a success. It has remained a family business, and between 2008 and 2009, his son, Heath Ritenour, took over the company’s leadership.

John Ritenour believes in hard work and commitment to customer service. He reminds his team that better customer treatment would earn them customer loyalty and more positive reviews. Every policy that the company sells is thoroughly scrutinized to ensure that it meets the customers’ needs. If the policy covers a client yet he is sure there isn’t a possible risk, he warns the client only to ensure those areas that pose necessary risks and more

John Ritenour and his IOA have invested in insuring various industries. They have grown to be one of the best insurance companies with a team of more than 1200 employees. It started with only one office in Florida but has developed to more than 60 offices across the country and London. As such, IOA has received several recognitions from reputable sources. For instance, in 2019, the insurance company won the top Workforce Award from the Orlando Sentinel and later in 2020 ranked 11th on the Top 100 Independent Property list.

One of the industries that John Ritenour invested in was the sports industry. This industry presents several risks that need insurance attention. However, he wanted athletes and teams to learn more about what they got into. Therefore, before he ensures any team or athlete, he educates them on the risks, effects, and possibilities of getting insurance. The idea is to be their risk managers rather than salespeople looking to sell several policies.