Having a great business idea also requires remarkable leadership skills to make your business vision come true. If you lack the necessary leadership skills, you might end up losing an exceptional business chance that could earn you great returns. This is what happened to Hawkers until Alejandro Betancourt came in and repositioned the company in consideration of its vision in the industry.

The company was established like any other typical startup with its main offices in Spain. It was formed with a clear intention of producing and selling high-quality sunglasses. The founders began by giving free sunglasses to individuals who were responsible for taking photos while putting on the sunglasses as a way of marketing.

This was one of the ways of introducing a new brand into the market. Most people liked the products and began buying them. The company increased the production rate to satisfy a large number of consumers who were fighting to acquire them. This made the company prominent and successful at the same time.

Since the founding fathers did not have the required skills to manage and develop a business, the company never took long before it began experiencing headwinds. The founders did not know how to utilize the funds they acquired from the sale of the sunglasses calling for external support from Alejandro Betancourt, who is a great business leader.

Alejandro Betancourt took all his savings and that from his other companies and injected it into Hawkers. He spent most of his time in the company making strategies on how to reshape it and take it back to its original position in the fashion sector. After being appointed as the president of Hawkers, Betancourt made the company his full-time job.

Alejandro Betancourt developed distinctive ways of marketing the sunglasses and even opened subsidiaries in other countries located in Asia, Europe and the Middle East. He was forced to open up a physical store as a result of high customer demand.

For details: www.alejandrobetancourt.es/