Yubo understands that consumer demand shifts with each generation in the marketplace. For example, baby boomers have a preference on products and services that are simple and straightforward, whereas millennials prefer affordable and accessible items and services. However, as Gen Z matures and becomes the most influential consumer group today, businesses worldwide are witnessing a need: the demand to support social change.
Yubo, a social live-streaming platform that celebrates the essence of being young by providing users with a platform for meeting people, interacting, and learning about themselves and the world around them, is adopting a Gen Z perspective. The platform has taken steps to support programs essential to its core audience members to attract this distinct generation.
The concept of identity has evolved throughout history. Yubo has responded by creating a social network inclusive of all identities. The app allows users to interact with others who share their ideas, no matter where they are. The platform also offers advice on how to project a positive image online.
The LGBTQ+ community has long struggled with identity acceptance. To promote inclusivity, Yubo provides 35 gender identities and 50 pronouns in several languages. The team has also begun to focus its attention on the issue of racial justice. The platform has teamed up with activist Kaia Allen-Beven, the Black Lives Matter event leader in Brighton, to offer a unique racial justice Live Session.
The team has fought the stigma attached to mental illness, which can lead to emotions of shame and self-consciousness. Users who came to the platform during the COVID-19 pandemic were given a fresh way to interact.
When it comes to today’s most critical challenges, Yubo and its users have the opportunity to make a significant difference. Refer to this page for additional information.