For the last two years, Ross Levinsohn has been the man who has overseen Sports Illustrated. He is responsible for ensuring that readers receive a quality product in a timely manner, and he is also responsible for growing the publication’s readership and its overall reach. Let’s take a closer look at what Levinsohn has done to help the magazine regain its stature as one of the top sources of news for sports fans.
Sports Illustrated Has a Strong Relationship With Its Publisher
In addition to being the top man at Sports Illustrated, Ross Levinsohn is also the CEO of Maven, which provides publishing and branding tools for the magazine. This connection between the two entities has allowed the magazine to grow its brand in a strategic, timely and affordable manner. Levinsohn was named Maven’s CEO in August 2020, and his work at Sports Illustrated was cited as one of the reasons why he was picked for the position.
A Greater Focus Has Been Placed on Content Quality
Since taking over Sports Illustrated, Ross Levinsohn hasn’t worried about where readers are consuming their content. Instead, he is more focused on ensuring that readers read quality stories that cater to their interests. To accomplish this goal, Levinsohn decided to replace the writing staff with journalists who had track records of creating engaging stories. Furthermore, he has committed to a strategy of producing both print and digital content to better meet readers wherever they happen to be.
This Isn’t the First Time Levinsohn Has Worked for a Sports Brand
In 1996, Levinsohn was hired to work at CBS Sportsline, and in 2000, he was hired to lead Fox Interactive Media’s effort to create a global digital content brand. Levinsohn is widely credited for helping to grow the company’s digital entity into one of the largest in the world. Today, that company is better known as Fox Sports One.